Branding + Art Direction
François Sechet
Work done while at "Wonderful Machine"
François approached Wonderful Machine looking for an identity that would compliment his elegant and impactful photographs. I began by asking François the right questions to make up a creative brief (what are some of your favorite brands, where will you use the logo, etc.). From that creative brief, I was able to then design a first round of identity directions. By the third round, we nailed down his black-and-white identity and went into color options for him.
After that things fell into place, as far as picking the right photos to complement the identity. After the photo selection, we decided to then "duo-tone" the images to really give his photos more of a graphic feel. Showing them on an elegant black background worked well with blending his photographs into the background so the identity could show through.
Branding + Art Direction
François Sechet
